From Hotels, Resorts, Restaurants, Tourism, Museums etc.
Hotels & Hospitality
Hotels invest in 360°/VR tours primarily because they effectively boost online bookings and drive traffic to their websites. These immersive tours give potential guests a virtual glimpse into the hotel's facilities and rooms, sparking interest and inspiring confidence, ultimately motivating them to make a reservation.
Several of the world’s top hotel groups have seen a significant increase in direct bookings after implementing 360° content.
Google analyzed the impact of virtual tours on 147 restaurants in New York, revealing impressive results. When offered a virtual tour, 50% of online visitors clicked through to make a reservation, leading to a 30% overall increase in online bookings for participating restaurants.
360° tours do more than just attract potential customers to your website—they also keep them engaged for longer. According to the Pew Internet Life Study, websites featuring 360° virtual tours and interactive media receive 40% more views compared to competitors lacking such content. Additionally, websites with virtual tours are viewed 5-10 times longer than those without, making them a powerful tool for capturing and retaining audience attention.
A study by Omni Hotels revealed that online visitors presented with 360° VR tours were 67% more likely to book a room online.
250,000
Views through Virtual Tours
In just 12 months, West Hotels by Hilton attracted over 250,000 views and boosted room bookings by 7% with the use of 360° videos.
135%
Increase in Online Revenue
The Radisson Hotel chain implemented virtual tours across several of its branches worldwide, resulting in a remarkable 135% increase in online revenue—equating to an additional $7,200 per month for each hotel compared to those without a virtual tour.
How Virtual Tours Boost Revenue in the Hospitality Industry
Virtual tours enhance upselling potential by offering guests an immersive look at a hotel’s rooms and facilities. This detailed view helps customers better appreciate room sizes and amenities, often encouraging them to choose higher-end accommodations or add extra services to their reservations.
By providing a more engaging and transparent booking experience, virtual tours build customer confidence, increasing conversion rates and leading to more confirmed bookings. Guests who feel secure in their decision are less likely to hesitate, ensuring higher overall occupancy rates.
Additionally, virtual tours reduce cancellations and no-shows by setting clear expectations for the guest experience. When customers know exactly what to anticipate, they’re less likely to feel disappointed or change their plans.
Virtual tours also drive more direct bookings. Guests who explore a hotel through a virtual tour are more inclined to book directly on the hotel’s website, bypassing third-party booking platforms and allowing the hotel to retain a larger portion of the revenue.
Finally, virtual tours can improve a hotel’s search engine rankings and visibility on online travel agencies. An engaging, media-rich website featuring a virtual tour not only captivates visitors but also outperforms competitors lacking similar content, leading to greater visibility, higher rankings, and increased bookings.
Restaurants
Incorporating 360° virtual tours into a restaurant's marketing strategy can lead to increased customer engagement, improved online visibility, and higher reservation rates, making it a valuable investment.
Enhanced Customer Engagement: Virtual tours provide an immersive experience, allowing potential patrons to explore the restaurant's ambiance and layout online, which can increase interest and encourage visits.
Increased Online Visibility: Websites featuring virtual tours tend to retain visitors longer, improving search engine rankings and attracting more traffic. Statistics indicate that websites with virtual tours are viewed 5 to 10 times longer than those without.
Higher Conversion Rates: By offering a realistic preview, virtual tours build trust and can lead to higher reservation rates. Data shows that customers aged 18 to 34 are 130% more likely to book a place if there is a virtual tour.
Competitive Advantage: Restaurants with virtual tours stand out in a crowded market, appealing to tech-savvy customers who appreciate transparency and detailed information.
Social Media Engagement: Virtual tours are highly shareable, encouraging customers to share their experiences on social platforms, thereby expanding the restaurant's reach and attracting new patrons.
Implementing 360° virtual tours in real estate marketing offers significant advantages:
Increased Engagement: Listings featuring virtual tours receive 87% more views compared to those without, capturing more potential buyers' attention.
Longer Viewing Time: Potential buyers spend 5 to 10 times longer on websites with virtual tours, allowing for a more in-depth exploration of properties.
Higher Conversion Rates: 54% of buyers are less likely to consider a property without a virtual tour, indicating a strong preference for immersive experiences
Faster Sales: Properties marketed with virtual tours sell 31% faster than those without, streamlining the sales process.
Increased Offers: Homes with virtual tours receive 48% more interest, leading to more showings and potential offers
By integrating 360° virtual tours, tourism businesses can attract more visitors, increase booking rates, and meet the growing demand for immersive online experiences, making it a valuable investment.
Higher Customer Interest: 67% of consumers want more businesses to offer virtual tours, reflecting a strong preference for interactive experiences when making travel decisions.
Increased Bookings: Properties with virtual tours see a 16% to 67% boost in bookings, demonstrating the effectiveness of immersive content in converting interest into reservations.
Enhanced Engagement: Websites featuring virtual tours experience a 5 to 10 times increase in viewing time compared to those without, indicating higher visitor engagement.
Improved SEO Performance: Engaging content like virtual tours can increase dwell time on your website, positively impacting search engine rankings and making your business more discoverable online.
Competitive Advantage: Offering virtual tours sets your business apart from competitors, showcasing a commitment to innovation and customer experience, which can attract more visitors
Integrating 360° virtual tours into museum marketing strategies offers several significant benefits:
Enhanced Accessibility: Virtual tours allow global audiences to explore museum collections remotely, breaking down geographical barriers and reaching individuals who might not visit in person.
Increased Engagement: Interactive, immersive experiences captivate online visitors, encouraging longer exploration times and deeper connections with exhibits.
Educational Outreach: Virtual tours serve as valuable educational tools, enabling schools and educators to incorporate museum content into curricula, thereby expanding the institution's educational impact.
Revenue Generation: Offering virtual tours can open new revenue streams through online ticket sales, virtual memberships, or exclusive digital content, diversifying income sources.
Preservation and Documentation: Digitizing exhibits through virtual tours aids in preserving collections and documenting exhibitions for future reference, ensuring longevity and accessibility.
The digital world is evolving, and immersive content is becoming a must-have for businesses looking to stay ahead. Every day you wait could mean lost opportunities to attract, engage, and convert customers. Contact us today to discuss your project and take the first step toward making your business more interactive, engaging, and unforgettable.
Let’s create something amazing together—get in touch now!
